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AI Creative Director · Writer · Storyteller

12+ years building stories and campaigns for brands that move both emotion and revenue. Brand films, performance ads, podcasts, and original IP.

TRUSTED BY

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Creative direction that expanded MPL’s journey
from India to global markets

60%

Rise in paid users

Performance-driven creatives that boosted conversions

90M+

Global users

Scaled brand storytelling across India & international markets, which includes India, USA and brazil.

$88M 

India revenue in FY24(+35%)

Localized creatives that drove market trust and scale

An original comedy series

Low Battery People

We've all been sold a version of love. Paul and Jane is about what you discover when you actually live it, stranger than the one you were sold, and somehow more real.

26M   7.7M   2.5M 

views in 45 days

Reach

Interactions

New followers

161K   

Where Strategy Meets Storytelling

I’m a Creative Director & Copywriter with 12+ years of shaping ideas that drive both emotion and growth.
I’ve written scripts, voiced campaigns, and led a 12+ member crew of motion designers, art & copy. My thing? Mixing storytelling with performance so brands don’t just show up, they scale up.
From brand films to performance ads, even AI experiments with Midjourney, Veo 3, Dreamina, ChatGPT, Higgsfield, SunoAI and more, I love finding new ways to make creativity a growth story.

From strategy to execution, I create campaigns that deliver.

Ideas. Craft. Strategy. People. Poetry. Data. Kindness. Gulzar. 
I believe in all of them. 
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