AI Creative Director · Writer · Storyteller
12+ years building stories and campaigns for brands that move both emotion and revenue. Brand films, performance ads, podcasts, and original IP.




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Creative direction that expanded MPL’s journey
from India to global markets
60%
Rise in paid users
Performance-driven creatives that boosted conversions
90M+
Global users
Scaled brand storytelling across India & international markets, which includes India, USA and brazil.
$88M
India revenue in FY24(+35%)
Localized creatives that drove market trust and scale

Where Strategy Meets Storytelling
I’m a Creative Director & Copywriter with 12+ years of shaping ideas that drive both emotion and growth.
I’ve written scripts, voiced campaigns, and led a 12+ member crew of motion designers, art & copy. My thing? Mixing storytelling with performance so brands don’t just show up, they scale up.
From brand films to performance ads, even AI experiments with Midjourney, Veo 3, Dreamina, ChatGPT, Higgsfield, SunoAI and more, I love finding new ways to make creativity a growth story.
From strategy to execution, I create campaigns that deliver.